Precise Influence and CEG Agency Sign Letter of Intent to Build the First Closed-Loop Partnership Advertising Platform

Dallas, Texas — June 30, 2026 — Precise Influence, Inc. (“PI”) and CEG Agency (“CEG”) today announced they have signed a letter of intent to combine forces, pairing CEG’s proven creator partnership execution with PI’s proprietary closed-loop technology to bring data-driven creator pricing, intelligent campaign automation, and provable profit outcomes to brands for the first time.

Partnership advertising, creator-driven campaigns measured against actual sales outcomes, is emerging as one of the fastest-growing categories in performance marketing. Brands now expect creator spend to meet the same standard as paid media: clear attribution, measurable ROI, and pricing tied directly to results. PI and CEG are combining to meet that demand.

CEG has spent years supporting brands and content creators in multiple industry verticals,” said Betsy Lemaire, CEO of CEG Agency. “Pairing that execution with a platform built to prove profitability at the point of sale is the natural next step for our clients, and for where this category is headed.”

“Betsy and her team have built something rare: an agency that brands trust and that consistently delivers,” said Brian Palmer, CEO of Precise Influence. “Combining that operating expertise with our technology allows us to price campaigns accurately, prove results with real data, and scale this category faster than either company could alone.”

Through partnership, brands will be able to connect creator activity directly to transaction-level outcomes, bringing a new level of precision, accountability, and confidence to partnership advertising.

The parties expect to finalize definitive agreements in the coming months, subject to customary conditions. CEG will continue to operate and support its brand partners without interruption throughout the process.

Precise Influence is building the first closed-loop partnership advertising platform, enabling brands to price campaigns, prove sales, and automate execution using real transaction data so every decision is measured, and every outcome is proven.